Your club needs money to survive. It’s an uncomfortable reality, but a reality nonetheless. Draw up a list of stuff your club needs to operate and you quickly realise how much funding and revenue are required just to see you through another season.
League fees, equipment, kit, pitch maintenance, referees, website, club facilities. We could go on for the rest of this page without even touching on the investment your members and volunteers give you in terms of their time.
Whilst membership will often take the brunt of these costs, lessening the burden on them and becoming a more self-sufficient club is something every club should strive for. For that, other channels of revenue need to be opened.
Some Fundraising Dos and Don'ts
Think outside the box
Thanks to the rise of new medias, people are able to share their story and spread their cause across the globe at the click of a button.
The good news is your club will be able to do exactly that as you look to share your story (a story which people will have to buy into in order to raise funds). The bad news is that so is everyone else. Competition for
attention is at an all-time high.
You’ll need to think outside the box in
order to get ahead of the countless other causes that are out there asking for money.
Once your fundraising campaigns are
underway, it’s vital you have a grasp on
what is and isn’t generating funds for your club. Track what channels are bringing about results, ensuring you’ve got a candle to hold up whilst wandering through the darkness of club fundraising.
Leading on from that, taking a few moments to analyse the impact of individual campaigns can help to maximise your fundraising efficiency.
Use that tracking to draw up the results of individual campaigns. This way, you can focus your efforts on what does work, and tweak certain channels to make them more effective.
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