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Happy Sports Team

Sponsorship

Why should a club or organisation choose to enter into a sponsorship agreement instead of taking on other forms of fundraising? What sort of benefits does it have over the art of planning and hosting an event to raise money for your organisation?

What is sponsorship?

Sponsorship is financial support that is received from a sponsor, who will often want some form of return on their  investment.

Sponsorship is financial support that is received from a sponsor, who will often want some form of return on their

investment.

For example, you will need to know that a sponsor is an individual or company that enters into an agreement to display its brand on a property in exchange for money

(which is a rights fee). Those rights are owned by a rights owner, or sometimes rights holder (the club/organisation), which is a body or individual who owns the property, or intellectual property, that the sponsor pays to have their brand associated with.

A sponsorship agreement can provide a longer-term agreement and additional benefits to a club/organisation than a yearly, one off event can. For one, a sponsorship agreement is more likely to bring in more money than a fundraiser, and at the end of each agreement, negotiations can be opened with a sponsor to increase the value of the partnership between both parties.

With sponsorship, you can have more than one agreement running at the same time, while with fundraising, you have to only focus on one event before moving on to others after the first has been completed. Sponsorship allows for a much greater variety of business, with more funds coming in at one time.

For example, a rugby club owns the rights to their clubhouse – and so a business could pay to have their logo displayed on the clubhouse wall.

Guidance

Our friends at SNAP Sponsorship have created this helpful guide

to support your sponsorship journey.

Partner Organisation - SNAP Sponsorship

SNAP Sponsorship helps clubs promote their opportunities to a wider audience while sharing best practices when it comes to negotiating and securing sponsorship, all within one easy-to-use platform.

Through our partnership with Snap, you can benefit from 12 months of support for the price of just 11 months by using the promotional code: “clubdevelopmentscotland”. What’s more, you’ll keep 100% of the sponsorship you raise.

SNAP Sponsorship
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